Hallmark Cards Inc. has crafted a new executive role for one of its veterans.
Sabrina Wiewel, who has worked at Hallmark 13 years, is taking on the newly created position of chief administrative officer. She also was named as an executive vice president.
Wiewel has filled a variety of roles at Hallmark and most recently was senior vice president of customer development.
As chief administrative officer, Wiewel is tasked with overseeing a variety of support functions, such as corporate brand…
Source: Homes and Lifestyle